
How much would a company have to pay in order for you to publicly denounce ten of your friends?
As Burger King has discovered, there are plenty of people that are willing to do just that for a surprisingly small amount: Less than $3, or the price of a Whopper. (In less than a week, more than 45,000 friends have already been sacrificed.)

That
Abandonment, Achievement, Action, Ad Campaign, Adoption, Adoption Rate, AdWeek, Application, Barrier To Entry, Best Friends, Branded, Branded Application, Burger King, Commoditizing, Continued Use, Controversial, Cost Of Goods, Coupon, Crispin Porter + Bogusky, Debate, Denounce, Downplaying The Severity, Effectiveness, Exchange, Excuse, Facebook, Facebook Platform, Feelings, Free, Free Food, Free Publicity, Friend Network, Friend Request, Friends, Friendship Glut, Fun, Gift Exchange, Happy Go Lucky, Hurt Feelings, Impression Numbers, Incentivize, Knickknack Exchange, Landing Page, Mainstream Media, Morally Questionable, Motivation, Negative Publicity, No Such Thing As Bad Publicity, No-Holds-Barred, Notification, Offline, One-Time Interaction, Online Friendships, Part-Time Friend, Potential Participants, Pre-Existing Need, Press Conference, Press Coverage, Privacy, Public, Quick, Regret, Relationship Building, Retail Cost, Reward, Semi-Friends, Service, Small Incentive, Social Networking, Sphere Of Influence, Sponsored, Stunt, Success, Sustainable, Too-Many-Friends Scenario, Tool, Trick, Typical, Update, Value, Viral, Viral Tool, Weak Bond, Whopper, Whopper Sacrifice, Whopper Virgins