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Quarter Pounder Rids Itself Of The McDonald’s Brand

Quarter Pounder Logo

While Burger King is off personifying The King, McDonald

Wallets From The King Help Sell Burgers

Burger King Wallet

Burger King continues to impress me with their unconventional advertising. First, they created the Burger King Studio to give the brand a bit of a lifestyle angle, and now, they

Gum Elections Let People Vote For Your Brand

Gum Election

The Gum Election was a guerilla art project that started in New York City as a way to encourage people to vote, as well as to encourage them not to spit out their chewing gum carelessly on the already dirty streets.

Posters were printed and placed at more than 50 ‘hot spots’ throughout the city, and each encouraged passerbys to stick their gum to their least favorite candidate’s face. Results could then be counted, and each poster