It’s easy to say that a car is spacious and luxurious, but how do you demonstrate that claim in a clever and unique way?
If you’re Fitzroy Amsterdam and the car is the new Hyundai i30 Wagon, you turn it into Hotel Hyundai, the world’s first 5 star hotel on 4 wheels.
For Hotel Hyundai, the i30 Wagon was customized with a double bed, blinded windows, a multimedia system, and included 24 hour in-car service. To complete the experience, Fitzroy even created a unique logo for Hotel Hyundai, as well as a full collection of sheets, pillows, slippers, bath robe, and even a hotel key that winners would retrieve from the front desk.
Hyundai fans entered on Facebook for a chance to stay at the hotel, and the car was parked outside of The College Hotel in Amsterdam, so guests didn’t have to worry about who would come knocking in the middle of the night. And while guests of Hotel Hyundai would surely enjoy the time spent in the i30 Wagon, the well-do-to guests of The College Hotel were also likely to be intrigued by the well-lit hotel on wheels in the parking lot, and seek to learn more.
As with most social media stunts, Fitzroy made a video of the event, complete with an eye candy spokesperson to show off the hotel’s unique features:
It’s hard to find fault with this campaign. The idea is new and unique, production costs were relatively low, and they managed to nail the details that could have been overlooked, like the custom bedding and the luxury hotel connection.
They could have rolled out the campaign on a much larger scale, and given more than just a handful of winners the chance to stay at a Hotel Hyundai in their area, but when the only thing you can say about a campaign is that they should have done more of it, you know you’ve got a winner on your hands.