Tag Archives | Easy To Understand

This Is Where We Live Captures The Imagination

4th Estate

Online video gives a company certain freedoms that a typical television commercial does not, including more time to dive into and build out an idea, additional content for the interested viewer that

Gum Elections Let People Vote For Your Brand

Gum Election

The Gum Election was a guerilla art project that started in New York City as a way to encourage people to vote, as well as to encourage them not to spit out their chewing gum carelessly on the already dirty streets.

Posters were printed and placed at more than 50 ‘hot spots’ throughout the city, and each encouraged passerbys to stick their gum to their least favorite candidate’s face. Results could then be counted, and each poster