Tag Archives | Engage

Swatch Trades Tweets For Watches

Sometimes the best new ideas are just the combination of a few old ideas that still have life left in them. Swag giveaways, tweet requests and attractive models are nothing new, but combining them in an innovative and interesting way makes for a simple yet effective promotion that engages a targeted audience and extends the reach of a local event.

When Swatch partnered with GrandLife to host a party for New York Fashion Week, they wanted to promote their recently released New Gent and Lady watch collections by giving them to the taste makers in attendance.

Instead of just sticking them in a goodie bag or handing them out at the door though, Swatch decided to make partygoers work for their watches. They covered a model, dubbed the Swatch Girl, in 107 watches, and then asked attendees to tweet @SwatchUS with the hashtag #SwatchGirl to receive one of the watches off the model

Columbia Uses Pandora To Create An Experience

Columbia Pandora Banner

Lately I

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International Eyeball Aware Ad

Amnesty International’s bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message. The ad is for a campaign that aims to bring awareness to the problem of domestic violence, and uses a small camera to detect faces. When no one is looking, the screen shows a man abusing his wife. When the camera detects a face, the ad waits a few seconds for the message to sink in, and then the couple stops fighting and does their best to look normal. It’s a subtle message, but definitely drives home their tagline,