Tag Archives | Game

Ford and Lexus Experiment with the Sports Illustrated Swimsuit Edition

For this year’s Sports Illustrated Swimsuit Edition, two car companies created unique ad campaigns specifically for the issue, but also extended those print campaign into the online and mobile world through unique added content: Ford, and Lexus.

Ford Dalena Henriques

Ford’s ad for the new 2013 Mustang featured a tease of a model named Dalena Henriques. She only appears once in the magazine, in Ford’s ad, which is odd since most models make repeat appearances throughout the issue. However, there’s a good reason for this oddity: Dalena Henriques is a made-up model that Ford created for their swimsuit spread.

Ford was counting on readers to search for more of Dalena by firing up Google and searching for her name, since that search would more than likely end at DalenaHenriques.com, the only site that existed for this made-up model.

Dalena Henriques

On the site is a collection of additional photos of the car, each with additional, partial glimpses of

Coraline Raises The Bar For Influencer Outreach

Coraline Box

Wieden+Kennedy

Fanta Uses Mobile Augmented Reality To Play Virtual Tennis

Fanta

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