Tag Archives | Incentivize

Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla Incase

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network. (They

Sharpie Gets Uncapped And Embraces The Social Web

Sharpie Uncapped

Sharpie

Burger King Lets People Sacrifice Friendships For Whoppers

Whopper Sacrifice

How much would a company have to pay in order for you to publicly denounce ten of your friends?

As Burger King has discovered, there are plenty of people that are willing to do just that for a surprisingly small amount: Less than $3, or the price of a Whopper. (In less than a week, more than 45,000 friends have already been sacrificed.)

Whopper Sacrifice Website

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