Tag Archives | Innovative

Swatch Trades Tweets For Watches

Sometimes the best new ideas are just the combination of a few old ideas that still have life left in them. Swag giveaways, tweet requests and attractive models are nothing new, but combining them in an innovative and interesting way makes for a simple yet effective promotion that engages a targeted audience and extends the reach of a local event.

When Swatch partnered with GrandLife to host a party for New York Fashion Week, they wanted to promote their recently released New Gent and Lady watch collections by giving them to the taste makers in attendance.

Instead of just sticking them in a goodie bag or handing them out at the door though, Swatch decided to make partygoers work for their watches. They covered a model, dubbed the Swatch Girl, in 107 watches, and then asked attendees to tweet @SwatchUS with the hashtag #SwatchGirl to receive one of the watches off the model

Hidden ASCII Art Generates Buzz For Dante’s Inferno

Dante's Inferno ASCII Art

When the team behind the Dante

Samsung Sponsors NOTCOT With More Than Just A Banner

NOTCOT Netbook Resource Center

Samsung’s NOTCOT sponsorship is a great example of how a company can go beyond the banner to integrate itself into the uniqueness of a blog and speak directly to that blog