Tag Archives | Integration

Samsung Sponsors NOTCOT With More Than Just A Banner

NOTCOT Netbook Resource Center

Samsung’s NOTCOT sponsorship is a great example of how a company can go beyond the banner to integrate itself into the uniqueness of a blog and speak directly to that blog

Columbia Uses Pandora To Create An Experience

Columbia Pandora Banner

Lately I

Carl’s Jr. Uses YouTube Stars For Online Video Success

Carl's Jr. Portobello Mushroom Six Dollar Burger

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television.

To see why, let