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Carl’s Jr. Uses YouTube Stars For Online Video Success

Carl's Jr. Portobello Mushroom Six Dollar Burger

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television.

To see why, let

Skittles Embraces Social Media In A Big Way

Skittles

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end. They did so by turning Skittles.com into a social media portal, and turning their brand and brand message over to the fans through the user generated content that

Chalk Shows Nike Understands The LeBron James Market

LeBron James Candyman

When you