Tag Archives | Model

Ford and Lexus Experiment with the Sports Illustrated Swimsuit Edition

For this year’s Sports Illustrated Swimsuit Edition, two car companies created unique ad campaigns specifically for the issue, but also extended those print campaign into the online and mobile world through unique added content: Ford, and Lexus.

Ford Dalena Henriques

Ford’s ad for the new 2013 Mustang featured a tease of a model named Dalena Henriques. She only appears once in the magazine, in Ford’s ad, which is odd since most models make repeat appearances throughout the issue. However, there’s a good reason for this oddity: Dalena Henriques is a made-up model that Ford created for their swimsuit spread.

Ford was counting on readers to search for more of Dalena by firing up Google and searching for her name, since that search would more than likely end at DalenaHenriques.com, the only site that existed for this made-up model.

Dalena Henriques

On the site is a collection of additional photos of the car, each with additional, partial glimpses of

Swatch Trades Tweets For Watches

Sometimes the best new ideas are just the combination of a few old ideas that still have life left in them. Swag giveaways, tweet requests and attractive models are nothing new, but combining them in an innovative and interesting way makes for a simple yet effective promotion that engages a targeted audience and extends the reach of a local event.

When Swatch partnered with GrandLife to host a party for New York Fashion Week, they wanted to promote their recently released New Gent and Lady watch collections by giving them to the taste makers in attendance.

Instead of just sticking them in a goodie bag or handing them out at the door though, Swatch decided to make partygoers work for their watches. They covered a model, dubbed the Swatch Girl, in 107 watches, and then asked attendees to tweet @SwatchUS with the hashtag #SwatchGirl to receive one of the watches off the model

Skittles Embraces Social Media In A Big Way

Skittles

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end. They did so by turning Skittles.com into a social media portal, and turning their brand and brand message over to the fans through the user generated content that