Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network. (They
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Skittles Embraces Social Media In A Big Way
Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end. They did so by turning Skittles.com into a social media portal, and turning their brand and brand message over to the fans through the user generated content that
Burger King Lets People Sacrifice Friendships For Whoppers
How much would a company have to pay in order for you to publicly denounce ten of your friends?
As Burger King has discovered, there are plenty of people that are willing to do just that for a surprisingly small amount: Less than $3, or the price of a Whopper. (In less than a week, more than 45,000 friends have already been sacrificed.)
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