Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end. They did so by turning Skittles.com into a social media portal, and turning their brand and brand message over to the fans through the user generated content that
Online video gives a company certain freedoms that a typical television commercial does not, including more time to dive into and build out an idea, additional content for the interested viewer that
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