Tag Archives | Print

Edible Survival Guide Helps Land Rover Owners Survive

Everyone knows that “the medium is the message”, but no ad that I’ve seen in recent memory proves that point more than this print ad from Land Rover, called the Edible Survival Guide:

Land Rover Survival Guide

The guide aims to emphasize the exotic adventures that Land Rover owners are supposed to undertake, and includes the tools and information needed to survive in the desert:

  • The cover is made with the same reflective material used by the army, and can be used to signal for help.
  • The metal binding of the guide can be made into skewers, so stranded drivers can spear and cook any animals they

Ford and Lexus Experiment with the Sports Illustrated Swimsuit Edition

For this year’s Sports Illustrated Swimsuit Edition, two car companies created unique ad campaigns specifically for the issue, but also extended those print campaign into the online and mobile world through unique added content: Ford, and Lexus.

Ford Dalena Henriques

Ford’s ad for the new 2013 Mustang featured a tease of a model named Dalena Henriques. She only appears once in the magazine, in Ford’s ad, which is odd since most models make repeat appearances throughout the issue. However, there’s a good reason for this oddity: Dalena Henriques is a made-up model that Ford created for their swimsuit spread.

Ford was counting on readers to search for more of Dalena by firing up Google and searching for her name, since that search would more than likely end at DalenaHenriques.com, the only site that existed for this made-up model.

Dalena Henriques

On the site is a collection of additional photos of the car, each with additional, partial glimpses of

Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

Holiday Santa

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don