Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network. (They
One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television.
To see why, let
The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don
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