Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network. (They
Most companies would love to have people spend a few minutes of each day thinking about their brand, and many pay a lot of money for the privilege. However, paying to put your brand in front of people
One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television.
To see why, let
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