Tag Archives | Sunglasses

Augmented Reality Will Change Advertising

Vuzix Wrap 920AV

In the spring of 2009, Vuzix will release a product that could forever change the way we think about advertising: the Wrap 920AV.

Vuzix is a leading manufacturer of video eye wear for the consumer, medical, and defense & industrial markets, and their Wrap 920AV sunglasses will be the first to feature

Never Hide Films Are Viral Successes For Ray-Ban

Never Hide Films

UPDATE: On January 12, 2010, Ray-Ban released another video in their ‘Never Hide Films’ series showing a guy getting a pair of Wayfarer sunglasses tattooed on his face. (The video, called ‘Guy Has Glasses Tattooed On His Face’, is shown below.) Once again the video was picked up by a number of very popular blogs and sites, and quickly spread throughout the internet, fueled by ‘Real vs. Fake’ discussions (it’s fake) and amassing nearly 500,000 views in just two days. By keeping their finger on the pulse of what’s cool, unique and attention grabbing, Ray-Ban has turned their video series into a viral video factory, and now has the track record to prove it.

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they