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Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla Incase

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network. (They

Ray-Ban Uses Augmented Reality For Their Virtual Mirror

Ray-Ban Virtual Mirror

Online shopping is quickly becoming the way that many of us look for and evaluate various products*, but there has always been a disconnect between trying something out in the store and viewing it online. In my Augmented Reality Post, I suggested that watches could be one of the first products to benefit from a virtual showroom to help bridge the gap between viewing and actually trying out a product, but I