Tag Archives | World Record

Dunlop Loops Its Way To Video Success

Dunlop Loop-the-Loop

Tire ads aren’t known for being fun or sexy, and usually rely on safety stats and a general feeling of ‘that tire won’t explode while I’m driving’ to motivate you to buy. It doesn’t have to be that way however, and Dunlop’s recent campaign is just one example of what’s possible. In their spot, they take an unconventional approach to tire advertising, and highlight the fact that, while tires aren’t typically sexy, the cars that use them sure can be.

In the ad, a stunt driver named Steve Truglia in a Dunlop equipped Toyota Yaris navigates up, over and through a 40 foot loop-the-loop, setting a new world record for the largest loop ever performed by a four wheeled vehicle, and proving that Dunlop tires can easily handle the stresses of a 6-G maneuver along the way. While the video itself is impressive, it’s what they did to hype the video and build buzz around the campaign that got my attention.

Countdown Timer

For starters, Dunlop used the often clich

Lexus Takes You Inside Their House Of Cards

Lexus ES Cutaway

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great. As we

World’s Largest Lite-Brite Helps Asics Sell Shoes

Setting or breaking a world record is a sure-fire way of getting your product some press, but how do you decide which record to break?

For most companies, the decision is easy: Just make your product as big as it can be, and then send out the press release.

World's Largest Records

For Example: The world