Tag Archives | Interactive

Dunlop Loops Its Way To Video Success

Dunlop Loop-the-Loop

Tire ads aren’t known for being fun or sexy, and usually rely on safety stats and a general feeling of ‘that tire won’t explode while I’m driving’ to motivate you to buy. It doesn’t have to be that way however, and Dunlop’s recent campaign is just one example of what’s possible. In their spot, they take an unconventional approach to tire advertising, and highlight the fact that, while tires aren’t typically sexy, the cars that use them sure can be.

In the ad, a stunt driver named Steve Truglia in a Dunlop equipped Toyota Yaris navigates up, over and through a 40 foot loop-the-loop, setting a new world record for the largest loop ever performed by a four wheeled vehicle, and proving that Dunlop tires can easily handle the stresses of a 6-G maneuver along the way. While the video itself is impressive, it’s what they did to hype the video and build buzz around the campaign that got my attention.

Countdown Timer

For starters, Dunlop used the often clich

LEGO Uses Augmented Reality To Make Models Come To Life

Lego Digital Box

LEGO is testing out a new idea called the Digital Box that could forever change the way we think of product packaging.

The Digital Box is the work of Metaio, the same company that created the Virtual Mini, and it uses the same augmented reality technology to create a virtual model of the LEGO toy from inside the box that sits on top of the box when held in front of a special interactive kiosk. While this might seem like a neat trick for in-store consumers, just imagine what it could do for online shopping.

As you can see in the picture, the Digital Box is just a monitor that

Heinz Experiments With Talk To The Plants

Heinz Talk To The Plant

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