Tag Archives | Online Shopping

LEGO Uses Augmented Reality To Make Models Come To Life

Lego Digital Box

LEGO is testing out a new idea called the Digital Box that could forever change the way we think of product packaging.

The Digital Box is the work of Metaio, the same company that created the Virtual Mini, and it uses the same augmented reality technology to create a virtual model of the LEGO toy from inside the box that sits on top of the box when held in front of a special interactive kiosk. While this might seem like a neat trick for in-store consumers, just imagine what it could do for online shopping.

As you can see in the picture, the Digital Box is just a monitor that

Ray-Ban Uses Augmented Reality For Their Virtual Mirror

Ray-Ban Virtual Mirror

Online shopping is quickly becoming the way that many of us look for and evaluate various products*, but there has always been a disconnect between trying something out in the store and viewing it online. In my Augmented Reality Post, I suggested that watches could be one of the first products to benefit from a virtual showroom to help bridge the gap between viewing and actually trying out a product, but I